Free Snapshot
Find out where your leads slip away.
Five honest observations about your website, and, if you want it, a test of what happens when a new customer calls after hours or fills in your form. No score, no pitch, no obligation.
How it works
Evidence first, always.
Each observation follows the same shape: what we saw, why it may matter to a visitor, and what could be worth discussing. You receive it as a short written summary, and if it’s useful we’re happy to talk it through on a short call.
The response test is one after-hours call and one test inquiry through your website, clearly labelled so nobody wastes time quoting it. We only run it if you tick the box, and we report exactly what a customer would have experienced: who answered, how long the first reply took and whether anyone followed up.
The Snapshot doesn’t score your business or make claims about rankings, traffic or revenue. It shows you what a new customer is likely to experience.
Example
What you’ll actually receive.
A real Snapshot, with identifying details removed. An established residential electrical contractor. Reviewed on desktop and phone, from the public website only.
01
Service & value clarity
- What we saw
- The homepage opens with a company-history paragraph instead of what the business does, for whom and where.
- Why it may matter
- A homeowner deciding in a few seconds has to read before learning whether you handle their problem.
- Worth discussing
- A first-screen line that states the service, the customer and the area.
02
Trust & credibility
- What we saw
- Decades in business, a state license and a strong BBB rating exist — but none appear on the homepage, and the newest testimonial is several years old.
- Why it may matter
- Proof a visitor can’t see doesn’t help at the moment they compare you with a competitor.
- Worth discussing
- Placing verified credentials and recent reviews next to the contact options.
03
Mobile usability
- What we saw
- On a phone, the phone number is part of the header image, so it can’t be tapped. The first contact button is about two and a half screens down.
- Why it may matter
- Many people looking for an electrician are on a phone and ready to call.
- Worth discussing
- A tap-to-call button on the first screen.
04
Primary next step
- What we saw
- There is no single obvious action — no emphasized call, form or estimate request.
- Why it may matter
- When the next step isn’t clear, visitors decide for themselves, and some decide to leave.
- Worth discussing
- One primary action, with a clear alternative for people who prefer the other.
05
Contact & form friction
- What we saw
- Hours and payment methods are clearly listed (a real strength), but there is no request form on the homepage.
- Why it may matter
- Visitors who can’t call right away have no easy way to reach out.
- Worth discussing
- A short request form that says what happens after someone submits.
This example covers the website part only. No score, and no claims about leads or rankings.
Questions
About the Snapshot
Is the Snapshot really free?
Yes. There’s no cost and no obligation. It’s a short, evidence-based review of your website and how new inquiries are answered, and it’s yours to keep whether or not we ever work together.
What does the Snapshot cover?
Two parts. Five observations about your public website: clarity, trust, mobile usability, the primary next step and contact friction. Then, only if you ask for it, a response test: one after-hours call and one clearly labelled test inquiry, timed from first contact to first reply. It doesn’t score your site or make claims about your rankings, traffic or revenue.
Will the response test bother my team?
It’s one call and one form inquiry, labelled as a BRAxIUM test so nobody wastes time quoting it. We only run it when you tick the box, and you can tell your team or not. Most owners prefer not to, so they see what a real customer would.
What do you need from me for a Snapshot?
Your website address, and a sentence about what matters most to your business right now. That’s it.