Method
From spark to system, deliberately.
Four stages, in order. The customer journey is agreed on paper before anything is designed, and you review at set points rather than seeing everything at the end.
- 01
Discover
Understand the business before designing anything.
A focused conversation and a short intake: your goals, your customers, the services that matter most, how inquiries are handled, and the proof you can verify.
You get
- Agreed priorities and success measures
- The primary action defined
- A proof and content inventory
- A clear project plan
- 02
Architect
Design the customer journey on paper first.
Conversion strategy and structure: which pages exist, what each one must answer, the order of information and where every call to action goes.
You get
- Site map and page plan
- Messaging hierarchy
- Wireframes for key pages
- Content outline
- 03
Build
Design and develop around what was agreed.
Custom design, content written from verified facts, and a fast, accessible build with search and tracking foundations in place. You review at set points, not at the end.
You get
- Design review
- A staging site to review
- Content for approval
- Tracking and SEO foundations
- 04
Launch
Go live carefully, then hand over properly.
Testing across devices, browsers, accessibility and performance; a planned launch; then documentation, a walkthrough and a measurement baseline.
You get
- Live, tested website
- Documentation and walkthrough
- Accounts in your name
- Measurement baseline
Project start
A project starts when the agreement is signed, the first payment is made and we have the basic information we need. Timelines are counted from there — typically 4–6 weeks, depending on scope and how quickly content and feedback come together.
Working together
Common questions
How long does a project take?
Typically 4–6 weeks from project start. Project start means the agreement is signed, the first payment is made and we have the basic information we need. The biggest factor in timing is how quickly content and feedback come together.
What do you need from us?
Accurate facts about your business, proof you can approve (reviews, credentials, photos), access to your domain and current accounts, and one person who gives consolidated feedback and approves each stage.
What happens after launch?
You receive documentation, a walkthrough and a measurement baseline. If you want ongoing help — improvements, or the next layers of the system — we’ll talk about it then. There’s no obligation.
Do you use AI?
Yes — as a tool for research, drafting and quality checks, never as a substitute for judgment. People make the decisions, and every deliverable is reviewed before it reaches you.
Start here
See your website the way a stranger does.
Start with a free Website Snapshot: five evidence-based observations about your public website. No cost, no obligation — and it’s yours to keep.