The call nobody picks up
You’re on a roof, under a sink or with another customer. The phone rings out, and the caller tries the next business on the list.
Lead System · monthly plan
Every call answered. Every lead followed up.
Most service businesses don’t lose jobs on their website. They lose them afterwards: a missed call, a slow reply, a quote nobody chased. The Lead System catches all three, and it works with the website you already have.
Where leads leak
Four places jobs quietly slip away.
The form that sits in an inbox
A request arrives at 7pm and gets a reply the next afternoon. By then the customer has booked someone who answered first.
The quote nobody follows up
You sent a price and meant to check back. A week later nobody has, and the job quietly goes elsewhere.
The happy customer nobody asks
The job went well, but nobody asked for a review, so the next customer comparing you online never hears about it.
The research
Speed matters more than most owners think.
Researchers sent test web inquiries to 2,241 US companies and timed the replies.
- 37%
- replied within an hour
- 23%
- never replied at all
- 42 hrs
- average reply time, among companies that did reply
- 7×
- as likely to qualify the lead when the reply came within an hour, versus waiting longer
Source: Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011. What the study found, and its limits →
How it works
What happens after someone contacts you.
- 01
Inquiry
A customer calls, fills in the form or requests a quote from any page.
- 02
Alert
You get it within seconds by email, and by text if you want it. No checking five places.
- 03
Reply
The customer gets an automatic confirmation that says what happens next and when.
- 04
Pipeline
The inquiry lands in one list with its source, contact details and a follow-up date.
- 05
Follow-up
Nothing sits forgotten: every open lead has a next step, and you can see which pages and sources bring work.
What’s in it
The system, piece by piece.
Which pieces you get depends on the plan. Lead System covers catching and answering every inquiry. Growth adds more inquiries coming in.
- 01
Missed-call text-back
When you can’t answer, the caller gets a text from your business number within moments, so the conversation keeps going instead of ending.
- 02
Instant reply to every inquiry
Website forms and messages get an automatic reply that says what happens next and when, written in your voice.
- 03
Alerts where you are
A text or email the moment a lead comes in, with the details, so you’re not checking five places.
- 04
A simple CRM for every lead
Calls, forms and messages land in one pipeline with the source, the contact details and a follow-up date.
- 05
Two-way texting and a mobile app
Reply to customers by text from your business number, from your phone, with the whole history in one thread.
- 06
Follow-up reminders
Every open lead and every sent quote has a next step, so nothing goes quiet by accident.
- 07
Review requests after each job
A simple text asking happy customers for a Google review, sent when the job is marked done.
- 08
A monthly view of what’s working
Where leads came from, how fast they were answered and which ones turned into work.
Setup
We build it. You answer the leads.
Setup is a one-time fee. You keep your phone number and your website. Most of the work is ours; your part is a short call and approving the messages.
- 01
Connect
We connect your business number, your website forms and your Google Business Profile, and register your business for texting so messages get delivered.
- 02
Write
We write the replies, texts and review requests with you, in your voice, with your hours and service area.
- 03
Test
We call, text and submit test inquiries until every path works, then walk you through the app.
- 04
Run
It runs every day in the background. Each month we look at what came in and tighten what isn’t working.
Monthly plans
Month to month. No contracts.
Texting, calling and AI usage is billed separately, based on what you use. Lead System and Growth work with any website; hosting and content edits apply to sites we build and host.
Care
$149/month
No setup fee
For businesses that want the website looked after, and nothing more.
- Hosting, updates, security and uptime monitoring
- Small content edits each month
- Instant lead alerts and an automatic reply to every inquiry (not included)
- One pipeline with follow-up reminders (not included)
- Missed-call text-back (not included)
- Two-way texting inbox and mobile app (not included)
- Review requests after each job (not included)
- Local SEO and one new page or article a month (not included)
- Google Business Profile posts (not included)
- Monthly report and a short strategy call (not included)
Lead System
$297/month
$500 one-time setup
For businesses that want every inquiry caught, answered and followed up.
- Hosting, updates, security and uptime monitoring
- Small content edits each month
- Instant lead alerts and an automatic reply to every inquiry
- One pipeline with follow-up reminders
- Missed-call text-back
- Two-way texting inbox and mobile app
- Review requests after each job
- Local SEO and one new page or article a month (not included)
- Google Business Profile posts (not included)
- Monthly report and a short strategy call (not included)
Growth
$797/month
$500 one-time setup
For businesses that want more inquiries coming in, not just handled better.
- Hosting, updates, security and uptime monitoring
- Small content edits each month
- Instant lead alerts and an automatic reply to every inquiry
- One pipeline with follow-up reminders
- Missed-call text-back
- Two-way texting inbox and mobile app
- Review requests after each job
- Local SEO and one new page or article a month
- Google Business Profile posts
- Monthly report and a short strategy call
Straight talk
What we will and won’t promise.
We will
- Test every path, from missed call to follow-up, before it goes live.
- Write every message with you, and never send anything you haven’t approved.
- Register your business for texting and follow the consent rules.
- Show you each month where leads came from and how fast they were answered.
We won’t
- Guarantee more jobs. The system makes sure the leads you get are answered; it doesn’t invent demand.
- Text people who never contacted you or agreed to hear from you.
- Pretend to be you. Automatic replies say what they are and what happens next.
- Lock you in. Plans are month to month, and your contacts are yours.
Want the website too? See the website options.
Questions
About the Lead System
Do I need a new website to use the Lead System?
No. It works alongside the website you already have. We connect your forms and phone number to it, and we’ll tell you during the Snapshot if something on your current site gets in the way.
Is this a CRM?
Yes, a simple one, built for the part between first contact and a booked job: every lead in one pipeline, with its source, conversation history and a follow-up date. It isn’t job-management software; it doesn’t schedule crews or send invoices.
We already use Jobber, Housecall Pro or ServiceTitan. Do we need this?
They do different jobs. Your job software runs the work once it’s booked. The Lead System catches and answers the leads before that: missed-call text-back, instant replies and follow-up. Many businesses use both side by side. Connecting the two directly is something we can look at once the basics are running.
Do I have to change my phone number?
No. Customers keep calling the number they know. Calls forward through a tracking line so missed calls can be caught and texted back.
What does “usage billed separately” mean?
Texts, calls and AI replies have small per-use carrier costs. They’re billed to your card based on what you actually use, so a quiet month costs less than a busy one. We’ll estimate it with you before you start.
Is texting customers allowed?
Yes, when it’s done properly. We register your business for business texting (A2P 10DLC), only text people who contacted you or agreed to hear from you, and include opt-out wording in every sequence.
Is there a contract?
No. Plans are month to month after the one-time setup. If you leave, your contacts and conversation history are exported to you.
Will it get me more jobs?
We don’t promise that. What it does is make sure the leads you already get are answered quickly and followed up, and it shows you the numbers so you can judge for yourself.
Start here
Find out where your leads are slipping away.
Start with a free Snapshot: five observations about your website and, if you want it, a test of how fast a new inquiry gets a reply. No cost, no obligation — and it’s yours to keep.