Conversion websites
A website built around how your customers decide.
Most websites are built to look good. Ours are built to answer four questions in the first few seconds — then make the next step easy on any device. Strategy comes first; design and code follow it.
The test
Four questions, answered in seconds.
Every page we design has to pass this test before it’s built.
- 01
Who are you?
What you do, who you do it for and where — clear on the first screen, in plain language.
- 02
Why should I trust you?
Real, verifiable proof — reviews, credentials, work, people — placed where the decision happens.
- 03
How do you solve my problem?
Your services explained the way your customers describe their problem, not the way your industry does.
- 04
What should I do next?
One obvious next step, a clear alternative, and no dead ends — on every screen size.
What’s included
Scope, made concrete.
One defined engagement, from first conversation to handoff.
- 01
Discovery
A focused conversation about your goals, your customers, the services that matter most and how inquiries are handled today.
- 02
Conversion strategy
The customer journey, the primary action and the messaging hierarchy — agreed before anything is designed.
- 03
Site structure
A focused set of core pages, planned around the decisions your customers need to make.
- 04
Content & messaging
Written with you from verified facts. Nothing claimed that you can’t stand behind.
- 05
Custom design
Designed for your business and your customers — responsive from the first sketch, not adapted afterwards.
- 06
Development
Fast, accessible and search-ready, with the technical foundations in place from day one.
- 07
Quality assurance
Tested across devices and browsers, with accessibility, performance and every form and link checked.
- 08
Launch
Go-live planned and handled carefully, including domain, redirects and search-engine setup.
- 09
Handoff & baseline
Documentation, a walkthrough for your team, accounts in your name and a measurement baseline to track from.
Our standard
Every site ships with.
- Mobile-first, responsive layouts
- Accessibility checked against WCAG 2.2 AA
- Performance budget and Core Web Vitals checks
- Technical SEO foundations: metadata, sitemap, structured data
- Analytics and conversion tracking set up
- HTTPS and modern security headers
- Domain, code, content and accounts in your name
- Documented handoff your team can use
Terms
Clear terms, no surprises.
We share the investment after a short conversation — once we understand what you need — so you’re never quoted for a package that doesn’t fit.
- Pricing
- A fixed fee, agreed in writing before work starts. No hourly surprises.
- Payment
- Half to begin, half at final approval — before launch.
- Timeline
- Typically 4–6 weeks from project start, depending on scope and how quickly content and feedback come together.
- Ownership
- Everything is yours: domain, code, content and accounts.
Your part
What we’ll need from you.
Great websites are built on accurate facts and quick decisions. This is what keeps a project on time.
Verified facts
Accurate details about your services, service area, team and how you work.
Proof you can approve
Reviews, credentials, photos and project examples you have the rights to use.
Access
Your domain, current website, hosting and any accounts the site connects to.
One decision-maker
A single person who gives consolidated feedback and approves each stage.
Straight talk
What we will and won’t promise.
We will
- Be specific about scope, timeline and responsibilities before you commit.
- Only publish claims about your business that you can verify.
- Test everything before launch, and hand over everything in your name.
- Set up measurement, so you can see what changes after launch.
We won’t
- Guarantee leads, rankings or revenue. Outcomes depend on more than a website.
- Invent reviews, statistics or credentials.
- Lock you into our hosting, tools or contracts.
- Stretch a project to fit what this offer isn’t for, like e-commerce stores, custom web apps or complex integrations.
After launch
Built to carry what comes next.
The website is the first layer. When you’re ready, the same foundation supports the next ones.
- Available now
Conversion website
The foundation. A clear, fast website that answers the four questions and makes the next step easy.
- Next phase
Search & local visibility
Technical SEO, local presence and content structure, built on a site that is already ready for it.
- Next phase
CRM & follow-up
Inquiries captured in one place, routed to the right person and followed up consistently.
- Future phase
Automation & AI
Repetitive work automated and reporting made live — only once there is real, repeated work worth automating.
Questions
About projects
How much does a website cost?
Every project is a fixed fee, agreed in writing before work starts. We share the investment after a short conversation, once we understand what you actually need — so you’re never quoted for a generic package that doesn’t fit.
How long does a project take?
Typically 4–6 weeks from project start. Project start means the agreement is signed, the first payment is made and we have the basic information we need. The biggest factor in timing is how quickly content and feedback come together.
What do you need from us?
Accurate facts about your business, proof you can approve (reviews, credentials, photos), access to your domain and current accounts, and one person who gives consolidated feedback and approves each stage.
Can you improve our existing website instead of replacing it?
Sometimes that’s the better answer. The Snapshot and a short conversation usually make it clear whether focused changes will do the job or a new site is the simpler path.
Do you only work with home-service businesses?
No. We work with businesses that sell a service and depend on inquiries — contractors, clubs and venues, professional firms and local operators. The principles are the same; the details are specific to each.
What isn’t included?
E-commerce stores, custom web applications and complex third-party integrations are outside our website offer. If you need them, we’ll tell you early.
Start here
See your website the way a stranger does.
Start with a free Website Snapshot: five evidence-based observations about your public website. No cost, no obligation — and it’s yours to keep.